Now, more than ever, the eyes of the public are fixed on Hollywood and on the film industry. The latest addition to the popular “This Business Of” series is THIS BUSINESS OF FILM: A PRACTICAL GUIDE TO ACHIEVING SUCCESS IN THE FILM INDUSTRY, a new book that explores film as a business from every angle: development, financing, accounting, legal, production, and distribution.

Case studies, industry overviews, and analysis reveal how business interests shape film. THIS BUSINESS OF FILM is essential reading for film students, businesspeople, or for anyone who wants to explore the economics of a $45 billion industry!

• The future of the film industry—where it is going and why it is headed in that direction.

• The impact of film technology on the business of film—How the film industry can learn from the mistakes of the music industry with regard to changing technology and how it can make, not lose, money in new technological environment.

• Why the industry will withstand the current economic disaster.

• The role of the studio and a new wave of marketing overtaking the industry.

This Business of FILM has been adopted as a textbook for film and media programs world wide. Please contact us for sample syllabi, powerpoints, handouts, and case studies if you are interested in incorporating This Business of FILM into your class or seminar.